Have a question? Studies show YouTube is where many people turn when they’re trying to learn something new. The site is filled with helpful information and unique entertainment — and its popularity means it’s bound to attract those interested in expanding their digital marketing.
Maybe you haven’t even considered using YouTube for marketing. If that’s the case, don’t worry. We’ve got five tips to help you get started!
Decide what videos you should be making
With so much content available online, it can be difficult to find your own niche as a creator. Luckily, there are lots of potential avenues for firms that want to make YouTube videos for marketing purposes. Video testimonials from clients, informative and how-to videos, interviews, and overviews of your services are all potential video types. Want to show a more intimate side of your business? Give a video tour of the office, introduce your staff, or show your audience what a day in the life of an accountant looks like.
Stick to your schedule
On YouTube, there’s an expectation that creators will post on a schedule. Your viewers want to tune in to your channel regularly just like they would tune in to watch football on Sundays. Find a publishing schedule that works for you and stick with it.
The more content you create, the more likely your target audience will find you… However, be sure not to bite off more than you can chew. Quality content is always better than ten poorly made videos churned out in a short period of time.
Optimize your content
Like with any digital marketing strategy, good YouTube marketing involves utilizing SEO. You want your video to be found by the right audience and ranked highly by search engines. Google actually owns YouTube, meaning many of the rules regarding optimization laid out here still apply.
You’ll want to start with picking the right keywords. Tools like Google Ads’ Keyword Planner and Google Trends can help you with this, as well as your own YouTube Analytics. If you already have content, figure out what has been performing well and what your audience is searching to find you. You can then use your keywords in the titles of your videos and in your video descriptions.
We know acronyms can be confusing, but this one is pretty straightforward — it just means “calls to action”. CTAs on YouTube include cards, bumper ads, end screens, and watermarks.
- Cards: These pop up in the corner of your videos and can be used to direct viewers to other videos or to your website.
- Bumper ads: Ads that can’t be skipped. These can either be placed at the beginning or end of the video.
- End Screens: At the end of your video, end screens will suggest other videos or content for your audience to check out.
- Watermarks: We always want to encourage viewers to subscribe. These watermarks show up to prompt unsubscribed viewers to do just that.
Try YouTube advertising
Posting videos on a company channel isn’t the only way for businesses to market themselves on YouTube. You might have already taken note of YouTube advertising if you’ve ever seen an ad appear before a video you were trying to watch. Once you’ve begun creating content, you might decide to create a video ad campaign too.
YouTube is a great choice for accounting firms wanting to increase their brand awareness, earn loyalty among their client base, and find new potential clients. Use any of our tips for your YouTube channel? Let us know in the comments below!