Chances are, you’ve got a Facebook account that you’ve had for years — but did you know that you can actually use Facebook to grow your accounting firm? It isn’t just for posting funny pictures of cats and connecting with high school friends anymore. The platform provides many ways for businesses to engage with their audience, find new clients, and grow.
With almost 3 billion users worldwide, it’s no wonder that Facebook is a great way to get your message out. What’s stopping you and your firm from taking advantage of this well of potential clients? To get you started, let’s go over some of the basic tools of Facebook marketing.
The first step in creating a Facebook presence for your business is creating a business page. Unlike a regular profile, a business page is used to distribute information about your business, such as contact information, events and updates, and content from your website. Your audience can like the page to see your posts pop up on their regular home feed. You’ll need to start by logging into your personal Facebook account and creating your page here. Facebook will use the information you list, such as the “category” of your business, to help you target the right audience.
Curating Your Brand Voice
Marketing on social media helps you create a voice for your business. Nowadays, clients want to know who you are and what you stand for, and you can curate a public persona for your brand through what you post and how you interact online.
There are lots of different types of posts you can make on Facebook. When you link a blog or website, for example, a box will pop up displaying an image and a blurb to give readers a sneak peek of your content. You can also use the Facebook Live feature to offer even more content to your customers. The coolest part is that you can track how well your content is performing through Facebook Insights, which will tell you things like how many people are seeing your posts.
Unlike a Business Page, a Facebook Group is a more intimate way to connect and communicate with your followers — and they’re becoming an increasingly popular marketing choice for businesses. A group is sort of like a bunch of friends hanging out in a coffee shop. Whereas your page is formal and the wider public, a group can be a place for bonding with your clients. This is where you can share memes about how exhausting tax season is, share exclusive information about your business, and have general discussions answering common accounting questions. Groups are a great way to encourage loyalty to your firm by showing your clients that you care and are here to talk.
One of the most compelling reasons to use Facebook to grow your firm (aside from the sheer amount of people using the platform) is the options it gives for paid advertising. While you can definitely market your services on Facebook without spending a dime, their advertising options are worth looking into. Facebook advertising allows you to launch campaigns focused on specific goals (brand awareness, reach, conversions, etc) and set a budget and schedule.
You can also decide who you want to target. Maybe you want to reach potential clients who have already interacted with your content; maybe you want to target a certain demographic or only reach people in your immediate area. Facebook has you covered. Need another helpful tip? Instead of creating something new from scratch, you can use the ad feature to promote content that has already been performing well.
With so many users and features for growing businesses to use, it’s no wonder that Facebook remains one of the most popular choices for digital marketing. One thing’s for sure: it’s time to get out there and start connecting with your online audience!