Your accounting firm has the experience and record to prove your value, so it’s time you started making your expertise work for you with case studies. By clearly demonstrating your successes to potential clients, you can seal the deal and prove why you’re the right choice for the job. And the really cool part? You can utilize case studies across various channels to boost your marketing. 

Here’s everything you need to know to get started marketing your services through case studies. 

What is a case study?

Case studies help potential clients trust that you’re the right firm for the job. To put it plainly, they are stories about your successes. Rather than just informing potential clients of your services and rates, you can give them a concrete example of what your clients get for their money. Case studies are long-form and they take on a narrative structure. They’re more detailed than reviews. This is a format that allows you to use numbers to back up your claims about your successes. You can use case studies to show the data that proves you’re the right choice. 

What makes a compelling case study?

When it comes to writing a case study, it’s good to keep cause and effect in mind. A case study fills in an important gap for potential customers by showing them an example of some of the direct results they can expect to see from your services. Make sure you’re guiding them from point to point when explaining this cause and effect, respect your customers’ time by not getting too bogged down in the details, and make sure you follow a narrative structure. 

Writing case studies starts with identifying the clients and projects you want to highlight. You can even include these former clients in this project. Ask them questions about how your services impacted their business and how you’ve helped them reach their goals. Then, you’ll need to figure out how you want to market the information you’ve gathered. 

How to implement case studies in your marketing

Once you’ve gathered some information to write your case studies, you can disseminate the stories across your various platforms. There’s a world of possibilities. Think about where you’ve encountered case studies while browsing the web. Was the case study in the form of a blog? Is it’s own page on a website? Were there short video clips? These options are all available to you as well. 

Figure out what channels bring you the most traffic. For example, if you get a lot of leads from email marketing, you might want to send this case study to customers’ inboxes. You can create videos about your case studies, post about your case studies on social media – and you can even use case studies as training tools when onboarding new team members. 

Case studies are a great way to prove to potential clients that you know your stuff and can deliver results. What makes them even more valuable is that you can showcase them in a huge variety of ways. Let us know down below what questions or advice you have on writing case studies for accounting services!